Since 1949 we have been one of the leading Savory Snacks Companies in Italy.
After 70 years in business, we continue to have the ambition and determination to write a new Chapter made of: Passion in our Ideas, Transparency and Attention to our surroundings and the Environment we share with each of you.
The Italian-ness that we promote and that we pride ourselves on is one of the success factors of our Products and Resources.
With these assumptions, we have embarked on a path of improvement of all our internal processes that enable us to be in line with the highest market standards.
At the same time, we work every day on Research and Innovation looking for the best solutions to meet the needs of the main consumer moments we care about.
In an effort to make Crik Crok a reliable Partner for the needs that the market is offering, we present you a range of products that aims to meet your expectations. We are offering a range that tends to constantly improve its components, respecting the organoleptic structure of each individual Product and focusing on ever-innovative proposals in line with new consumer trends.
1949 – Founding of ICA FOODS
It was among the first in Europe to start production of potato chips. Under the CRIK CROK Brand, the company gradually began to establish itself in Italy and abroad.
1982 – Launch of the PUFF brand
With Puff, the company launched the first cheese ball. A savory snack that is not fried but extruded in the oven with an explosive 4-cheese flavor.
1992 – Launch of the STILE FATTE A MANO line
Following the interest for the world of "hand-cooked-style" chips, CRIK CROK launched the first product that founded the artisanal method line, still to this day a gourmet line of premium quality.
2009 – Launch of the PLUS line
Born in 2009, the Plus brand is a type of salty snack recreated from dehydrated potatoes, cornmeal, and rice flour. Today, the Plus line, with its colorful tubes and countless flavors, is the company's flagship product and is now synonymous with innovative, on-the-go and share-friendly snacking.
2015 – "Best Italian Product of the Year" Award
In this year as many as five products from CRIK CROK were voted "Best Product of the Year," including:
- ONDA EXTREME BBQ (now ONDULATE BBQ)
- STILE FATTE A MANO 100% EVO OIL (progenitor of our premium line)
2017 – A New Beginning
Towards the end of this year, CRIK CROK changed ownership and began a new journey with energy and vitality, under the leadership of Roman entrepreneur Francesca Ossani.
2019 – Review and Relaunch of Brands CRIK CROK, PUFF, PLUS
After a year of restyling and reorganization of brand architecture, a wave of freshness comes to the market in mid-2019. All the products were involved in a total redesign project, with some of them not changing their appearance since the 1990s. All products were brought back under the parent brand CRIK CROK and several new products were launched.
2020 – Quality improvement + Brand revitalization + Product plus communication
CRIK CROK has improved and aligned its products to market quality standards. It redesigned its brand and highlighted on its new packaging the qualitatively significant elements on which its improvement was based.
2022 – 2023 – Stile Fatte a Mano - TOP ITALIAN FOOD & WINE
Gambero Rosso’s guide to gastronomic excellence has awarded STILE FATTE A MANO, following a thorough scouting of the Italian food supply chain.
"Our award-winning chips reflect the care and attention we have always tried to convey and represent the priorities of our production, as well as an example of the quality of our products," said Francesca Ossani president of Crik Crok.